Turkish Elevators are Lifted Up to the World Stage at CNR Expo

DateMay-June 2017 by Yasin Eker Print

The International Elevator, Escalator Industry and Technologies Exhibition (Eurasia Elevator Exhibition) was held at the CNR Expo Istanbul on March 20-23, 2019.

During the fair, which was organized with the aim of contributing to the development of the sector and trade, the leading 134 brands of the sector exhibited their latest products. Also, 26 foreign exhibitors, notably from China, India and Germany, attended the fair, and a vast variety of products, from elevator cars to automatic door systems and from electronics to safety systems and accessories, was exhibited.

Various presentations and panels were held during this four-day event. Buyer committees from several countries had the opportunity to meet participant brands and make new business connections.

The fair, which took place in the 1st and 3rd halls of CNR fairground in Yeşilköy Istanbul, was organized by Istanbul Trade Fairs, which is an institution of CNR Holding, in cooperation with the Federation of Elevator Industrialists (ASFED) and All Elevator Industrialists and Business People Association (TASIAD).

Turkish products are cheaper than Western products, and have higher quality than the Far Eastern ones

Ali Bulut, the Chief Executive President of CNR Holding, made an opening speech, stating, “We are pleased to see that the Turkish companies have been a competitive force, especially in the last 20 years, in the elevator market, where Western companies, which have more than 100 years of experience, have been dominant for many years. Today, the Turkish elevator sector constitutes one of the important dynamics of our economy, with its more than 3,000 establishments, employment of nearly 50,000 people and its foreign trade volume, which is close to 500 million dollars.” Stating that Turkish products are cheaper than Western products and have higher quality than the Far Eastern ones, Bulut also said, “Thanks to the technological developments, Turkish products have been in a rapid transformation process in recent years. Although the shrinkage in the construction sector caused a decrease in demand, Turkish manufacturers will meet the deficit through export-oriented growth. Turkish constructers have a great share abroad, especially in the Gulf market, North African countries and Middle East market. Our aim is to increase the share of Turkish elevator products in the projects conducted by Turkish constructors.”

Domestic and National Industry should reach where it deserves

Afterward, Ahmet Fikret Gökhan, Board Chairman of All Elevator Industrialists and Businessmen Association (TASİAD), took to the stage. Emphasizing that elevators are the vehicles that carry the most people in the world, Gökhan stated, “The elevator sector started its journey in Turkey in the 1950s. Today, we are capable of competing with Western companies easily.” Stating that the domestic and national industrialists should receive what they deserve in public procurements, he also pointed out that 60 million dollars of foreign trade deficit belongs to the elevator sector.

Fairs are important to see what is happening in the world

Next, Yusuf Atik, President of the Elevator Industrialists’ Association (ASFED), took the floor. Atik stated that the aim of the fairs is to ensure unity and solidarity, and that they are the greatest factor for the development of the country and the industrialists. He said, “Today, Germany is one of the leading exporter countries, and one of the most important reasons of this is the fairs. Fairs open up the horizons of the visitors and the participants. They are important in order to see what is happening in the world.” He went on to give information on the branding actions started by ASFED in 2018.

Being the world’s number two in construction sector, Turkey should attain the same success in the elevator sector

Tahir Tellioğlu, the President of the Construction Contractors Confederation (İMKON), emphasized the necessity for Turkey to attain the same success in the elevator sector as it has in the construction sector, as the world’s number two, and said, “The elevator sector should grow in parallel with the growth of the construction sector. We built 200-300 thousand houses in Algeria and the Middle East. If we cannot buy elevators from our country, then there is a problem here. High state officials should also support this fair.”

Stating that they had very important brands making elevator components, but the public is insufficient in making the shareholders of the sector meet, Tellioğlu emphasized that more incentives should be given for using domestic elevators. The İMKON President said this was a strategic fair and added, “Domestic elevator manufacturing should be encouraged in Turkey. The government should also take the responsibility here. I think, requesting at least a 50% incentive for domestic production, will not be more.”

Domestic and National Transformation within the Industry

Ümit Ural, Istanbul Office Manager of the Ministry of Industry and technology, presented a speech in which he talked about domestic and national transformation within the industry, increasing the export share of the industry and the current surplus. Reminding that a program has been carried out for localization of imported industrial products as of January 2018, Ünal said, “Domestic and national transformation of industry is crucial for increasing the export share. I am contented to observe the same mindset in this fair. We carry out intensive efforts and have big targets to replace imported products with domestic products. Last year, 42 products were matched. Foreign industrial products with a volume of 20 billion dollars of import have been replaced by Turkish industrialists’ products. Now, we are in the second phase. Our slogan is, ‘978 main products and intermediate goods.’ Core products and intermediate goods that cause a current deficit of 105 billion dollars will be nationalized.”

Ünal stated that the ministry encourages the purchasing of domestic products both in TOKİ and other public tenders, and added value of domestic and national transformation for the country. Ünal emphasized that it is obligatory to increase the rate of domestic manufacturing to 80%, particularly in industry, in sectors from elevators to motors, software to chemistry, and other horizontal sectors.

Seminars provided insight for the Industry

At the CNR Eurasia Elevator Fair, which is an efficient platform to raise awareness in the elevator industry, seminars took place to carry the industry further. During the Eurasia Elevator “Lift Tech Academy” seminar given by Aydın Arat, İbrahim Özçakır, Nurullah Pireci, Mustafa Kemal Köken, Mustafa Görmüş and Muzaffer, topics including technical innovations in the sector, legislative amendments, periodical controls and handicapped access in elevators were discussed in detail.

Genemek introduces its newest product: Mega 7

Gen Elektromekanik, the manufacturer of car and landing operating panels, buttons, LCD monitors, digital and segment displays and other subsidiary products, introduced “Mega7,” a new-generation large indicator module for car operator panels. This product attracted the attention of many domestic and foreign visitors. Detailed information on the product can be found on page 156.

Genemek hosted its guests at a dinner in Florya Develi Restaurant on the second evening of the fair and presented its new manufacturing facilities and Mega 7 on a giant screen.

Merih makes a Great Impression with Its “Art, Design, Technology” Concept

Merih Asansör, a leading exhibiter at the fair having 42 years of experience, introduced its latest products on an international scale, particularly its complete elevator systems as well as other products from several categories, including elevator cabins, automatic cabin doors, home lifts, personal carriers and goods lifts.

Anti-Vandal, L-Fit, H-Max and a fire-resistant glass-panel floor door model attracted the attention of the visitors, as well as the company’s cabin designs. Ahmet Atik, the General Manager of Merih Asansör, said, “The products we manufacture are equipped with the latest technology and give particular importance to the safety of users. In addition to our technological infrastructure, our cabins, which combine quality and aesthetics with their creative design, have been the popular choice for those who prefer creating stylish and modern venues. With this consideration, this year we have participated to the fair with the “Art, Design, Technology” concept and exhibited our product in this perspective. “

Industry and Technology Deputy Minister Hasan Büyükdede visits the Fair

TR Industry and Technology Deputy Minister Hasan Büyükdere visited the CNR Eurasia Elevator Exhibition at CNR on the last day of the event. Following his speech for the exhibitors and visitors, he toured the fairground and the booths. He also got information from the exhibitors on their products and services on display at the fair.